5 ways to improve your web design in Middlesbrough

Web design is an essential element of any business that wants to make an impact on its customers and stay ahead of the competition. However, creating a well-received web design is not as easy as it seems. You should have a good understanding of the principles used in modern web design and the most effective techniques for designing compelling websites.

Whether you want to get more business in Middlesbrough with your current website or are just getting started with a new one, here are five tips that will help you create an online presence.

Get creative with images

When it comes to images, be sure you are using the right ones. Don't use stock images unless they are relevant to your brand or product. Licensed photos are a great way to get the most out of your money when it comes to web design in Middlesbrough, as they will look professional and match the rest of your page's aesthetic. If you can't afford licensed photos, consider taking them yourself or finding free resources online.

Embrace easy navigation

By now, you must be aware that customers are impatient and have a very short attention span. So, one of the most important aspects of web design is ensuring that your navigation is easy to use. If it isn’t, you run the risk of losing customers who would otherwise be interested in what you have to offer.

Losing customers to poor site management can be very costly for any business, so it is worth taking some time to ensure that everything is well-positioned and working as it should be.

A great way to improve navigation on your site is by understanding the content flow. What’s important should be prioritised. Similarly, what people most look for after landing on your site should be positioned front and centre to grab the immediate attention of the users.

In addition, remember to add a search bar on your site to make finding information easier for even the most tech-illiterate user.

When it comes to web design in Middlesbrough, your site should be a piece of cake to work with.

Make sure your content is easy to understand

In order to make your content as effective as possible, you need to make it easy to understand. Here’s how you can do that:

• Use subheadings to break up long sections of text into shorter paragraphs. This makes it easier for people to scan through and find what they are looking for quickly.

• Use bullet points where appropriate, rather than long sentences containing lots of information. This can help make the information easier to digest, especially if the reader is coming across the content on a mobile device or tablet.

• Write in simple language so that everyone can understand. In other words, avoid jargon. If you are unsure about what words you should use, have someone who doesn't know much about web design read over your text before publishing it online.

• Add images and videos where necessary; these will make sure that your message gets across clearly without relying on people reading all of the words on-screen!

Don't forget to optimise your site for search engines

SEO (Search Engine Optimisation) is the process of optimising your website for search engines in order to increase traffic. The goal is to have your site rank as high as possible in organic search results so that more potential customers can find your business.

The first step to making your site SEO-friendly is choosing the right keywords. After all, if someone searches for "best pizza in Middlesborough" or "pizza delivery near me," wouldn't they want to see yours?

Next, ensure that each page has unique content that users can't find anywhere else online. Fresh content always sells because search engines reward it.

Finally, remember to optimise your site’s titles and meta descriptions, so they are descriptive and relevant for both search engines and humans. Make sure that each page has a brief and relevant URL to make it easier for Google (and other search engines) to recognise your site as one from your industry!

Include enough call to action buttons across the site

Call to action buttons are an important part of any website as they prompt visitors to take some kind of action related to your company or its products. As a general rule of thumb, you should make sure that there is at least one on each page. But 70% of small business B2B websites lack a call to action. So, if you have one on your website, you have already won against 70% of the businesses out there. 

Make sure your CTA buttons are clear and obvious. The buttons need to be large enough for people without superhuman eyesight (basically, everyone) to see them easily. But make sure they aren’t too big to overpower the rest of the content on the page.

CTAs also need their own space, which means putting them in a different colour from the rest of the content on your web page or placing them over a white space so that they stand out more clearly against other elements.

Lastly, use as many as possible wherever possible. Adding multiple CTAs serves two purposes: makes it easy for customers to take action at every stage of the visit and ensures you don’t miss out on potential business because a user decided that your CTA button was too inaccessible for them to scroll to it.

And if you are not sure about how and where to position your CTAs, you can always get in touch with the experts at Lionheart Marketing to do it for you. We have professionals – with expertise in both SEO and web design in Middlesbrough – working together on every project we take on. So, whether you need a new website or just want some consulting/design help with an existing one, we have got you covered!