Pay-per-click (PPC) is a digital advertising strategy where businesses pay a fee each time their advertisement is clicked. This model is used to generate immediate website traffic, drive conversions, and ultimately increase sales
We are a PPC agency situated in Redcar and Cleveland, offering expert pay-per-click advertising services to drive business growth through increased traffic, conversions, and sales.
PPC utilises an auction system, empowering you to select strategic keywords and bid effectively to secure top ad placements on Google, surpassing competitors. This method provides immediate access to qualified traffic, leading to enhanced lead generation and revenue growth for your business.
With over a decade of experience managing successful PPC campaigns for a diverse range of clients, from SMEs to prominent brands, we bring a wealth of expertise to your advertising strategy. What distinguishes us is our commitment to a personalised approach.
We offer a complimentary PPC audit of your existing campaign, identifying immediate optimisation opportunities to maximise your Google Ads investment. To develop a tailored proposal, we require an analysis of your current campaign, as each PPC strategy is unique and management fees are determined by the level of optimisation required.
We initiate your PPC campaign with thorough keyword research, identifying the precise search terms your target audience uses on Google. Our expert content team then crafts compelling ad copy that effectively communicates your services and maximises click-through rates (CTR) to your website.
Increase CTR
Improve keyword match types and adverts to increase click through rates (CTR)
Ensure you are on the correct bidding strategy to ensure your maximising your impression share.
Campaign optimisation to pre-qualify the customer before they click on your ad and waste your ad spend.
The first phase of our PPC campaign involves a comprehensive audit of your existing Google Ads account. This allows us to pinpoint successful elements and identify areas for improvement, such as implementing negative keywords to enhance click-through rates or utilising A/B testing to refine ad copy for optimal audience engagement. For businesses without an existing Google Ads campaign, we leverage our expertise to build a tailored strategy from the ground up, selecting targeted keywords and crafting compelling ad text to drive user clicks and surpass competitors
A fundamental aspect of any successful PPC campaign is the correct setup of Google conversion tracking. This allows us to monitor your conversions and track progress toward your specific goals. Setting clear campaign objectives and establishing robust performance tracking mechanisms are essential for evaluating campaign success and ensuring a return on investment.
Have a question?
Let's Talk PPC
We'd love to hear from you and how we can help grow your business. Fill out the form and one of our team will be in touch.
Call us: 0333 090 3319
Email us: letstalk@lionheartmarketing.co.uk
Find us: 6-8 West Dyke Road, Redcar, TS10 1DZ
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